CampusPin Glossary
Demonstrated interest
A signal a school tracks to gauge how likely an admitted student is to enroll — visits, emails, info-sessions, and application-essay specificity.
Demonstrated interest is the set of behaviors that signal a real interest in attending a particular college: campus visits, attending a virtual info session, opening recruiter emails, contacting the admissions office, attending a college fair, or writing a "why us" essay that names specific programs and faculty. Roughly 50 % of U.S. colleges (according to NACAC) say they consider demonstrated interest in admissions decisions; about 20 % consider it "considerably important."
The Common App and most applications now ask "have you visited" or "how did you hear about us" — these are signals colleges feed into yield-prediction models.
See also
Yield rate
The percentage of admitted students who actually enroll. A high yield signals strong perceived value relative to alternatives.
"Why us?" essay
A short supplemental essay asking why an applicant wants to attend a specific school — judged largely on specificity to that school.
Holistic review
An admissions process that weighs essays, recommendations, activities, and context alongside grades and test scores instead of using a strict numeric formula.
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