Marketing major
Marketing: courses, careers, and where to study
Marketing majors learn how to identify, reach, and convert customers — combining strategy, consumer behavior, digital channels, brand management, and analytics.
A Marketing major covers consumer behavior, marketing research, digital marketing, brand management, advertising, sales, marketing analytics, and channel strategy. Modern programs lean heavily into digital and analytics — search marketing, paid social, content marketing, marketing automation, and data-driven decision-making. Marketing pairs well with double majors in Communications, Computer Science (for marketing analytics), or Psychology (for consumer behavior).
What you'll study
- Marketing principles and the 4 Ps
- Consumer behavior and decision-making
- Digital marketing (SEO, paid search, paid social, email)
- Marketing research and analytics
- Brand management and positioning
- Advertising and integrated communications
- Sales fundamentals
- Marketing strategy capstone
Typical careers
- Marketing Coordinator
- Brand Manager
- Digital Marketing Manager
- Marketing Analyst
- Product Marketing Manager
- Account Executive
Starting salary range: $54,000–$78,000 starting (BLS marketing specialist median $74,680)
Find a Marketing program
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Related majors
Business Administration
Business Administration is the most popular U.S. major — a broad foundation in accounting, finance, marketing, management, and economics that prepares graduates for nearly any industry.
Communications
Communications studies how messages move through media — combining writing, public speaking, and media analysis with hands-on training in PR, journalism, broadcasting, or strategic communication.
Psychology
Psychology majors study human cognition, behavior, and emotion — preparing graduates for clinical, research, business, and human-services careers (and graduate school in clinical, counseling, and I/O psych).