Marketing · University of Illinois Urbana-Champaign
How much do University of Illinois Urbana-Champaign Marketing graduates earn?
University of Illinois Urbana-Champaign's bachelor's graduates in Marketing earned a median $90,744 four years after graduating, 31% above the $69,303 national median for the same program (2017-19 graduates, measured 2022-23, College Scorecard). One year after graduating, a later class (2018-20 graduates, measured 2020-21) earned a median $69,273; the two figures describe different graduates, not one class's growth. Graduates who borrowed took out a median $20,000 in federal loans at this college (about $212 a month on a 10-year plan).
- Median earnings, 4 years after:
- $90,744
- National median, same program:
- $69,303
- Federal debt borrowed at this college (median):
- $20,000
- Monthly payment, 10-year plan:
- $212
University of Illinois Urbana-Champaign, bachelor's in Marketing. Earnings: graduates of 2017-18 and 2018-19, earnings measured in 2022 and 2023, in 2024 dollars. Debt: graduates of 2018-19 and 2019-20. College Scorecard, 10 June 2026.
Quick answers
- What do Marketing graduates of University of Illinois Urbana-Champaign earn?
- University of Illinois Urbana-Champaign's bachelor's graduates in Marketing earned a median $90,744 four years after graduating (College Scorecard, 2017-19 graduates, measured 2022-23).
- How much federal debt do Marketing graduates of University of Illinois Urbana-Champaign have?
- Graduates who borrowed took out a median $20,000 in federal loans at University of Illinois Urbana-Champaign (College Scorecard, graduates of 2018-19 and 2019-20).
- How does University of Illinois Urbana-Champaign compare with the national median for Marketing?
- $90,744 is 31% above the $69,303 national median for bachelor's programs in the same field (College Scorecard, 2017-19 graduates, measured 2022-23).
- How does University of Illinois Urbana-Champaign compare with other Illinois Marketing programs?
- It is 30% above the $69,570 earned by graduates of the typical Illinois bachelor's program in the field (20 programs, College Scorecard, 2017-19 graduates, measured 2022-23).
- Is a Marketing degree from University of Illinois Urbana-Champaign worth it?
- Federal data cannot decide that for you, but it puts the figures side by side: University of Illinois Urbana-Champaign's bachelor's graduates in Marketing earned a median $90,744 four years after graduating (College Scorecard, 2017-19 graduates, measured 2022-23), and those who borrowed took out a median $20,000 in federal loans there, about $212 a month on a 10-year plan, roughly 3% of the median graduate's monthly earnings before tax (College Scorecard, graduates of 2018-19 and 2019-20).
Marketing at University of Illinois Urbana-Champaign, by credential
2 credential levels have federal figures, largest graduating classes first. Federal program group: Marketing (CIP 52.14), which includes its related specialties.
| Credential | Graduates (2 yrs) | Earnings, 1 yr after | Earnings, 4 yrs after | vs national | Debt borrowed at this college | Total debt incl. other colleges | Payment |
|---|---|---|---|---|---|---|---|
| Bachelor's | 301 | $69,273 | $90,744 | +31% | $20,000 | $20,000 | $212/mo |
| Master's | 122 | $70,715 | — | — | $25,486 | — | $290/mo |
The one-year and four-year figures describe different graduating classes (2018-20 graduates, measured 2020-21 and 2017-19 graduates, measured 2022-23) in different dollars, so the gap between them is not one class's pay growth. A dash means the Department of Education suppressed the figure because too few graduates were measured.
What the two debt figures mean
Federal debt borrowed at this college: the median of the federal loans (Direct Subsidized, Unsubsidized and Grad PLUS) that graduates who borrowed took out at this college.
Total federal debt, including other colleges attended: the same graduates' federal loans from every college they attended, counting only loans at the same level as this credential (undergraduate loans for an undergraduate credential, graduate loans for a graduate one).
Neither figure includes Parent PLUS loans, private loans or accrued interest. The two differ most for transfer students and for degree-completion programs such as RN-to-BSN. Monthly payment is for the debt borrowed at this college. Source: College Scorecard, Field of Study data documentation (September 2025), "Cumulative loan debt".
Cite this data
- Statistic
- University of Illinois Urbana-Champaign's bachelor's graduates in Marketing earned a median $90,744 four years after graduating, against a national median of $69,303 for the same program and credential.
- Data period
- Graduates of 2017-18 and 2018-19 who received federal aid, worked and were not enrolled; earnings measured in 2022 and 2023, in 2024 dollars (147 graduates measured).
- Source
- U.S. Department of Education, College Scorecard, field-of-study data (release of 10 June 2026)
- Page
- https://campuspin.com/schools/university-of-illinois-urbana-champaign/programs/marketing
- Suggested citation
- CampusPin (2026). University of Illinois Urbana-Champaign Marketing: graduate earnings and debt. Data: U.S. Department of Education, College Scorecard, field of study, 10 June 2026. https://campuspin.com/schools/university-of-illinois-urbana-champaign/programs/marketing
Or paste these figures into your page as a small table (departments, admissions, counselors)
Plain HTML with no script and no tracking: each credential's figure with its period and source, and one link back to this page.
How does University of Illinois Urbana-Champaign compare with other Illinois Marketing programs?
Across the 20 Illinois bachelor's programs in Marketing with a federal earnings figure, the typical program's graduates earned $69,570; University of Illinois Urbana-Champaign's $90,744 is 30% above that.
| College (bachelor's) | Earnings, 4 yrs after | 1 yr after (later class) | Debt borrowed at this college |
|---|---|---|---|
| University of Illinois Urbana-Champaign (this college) | $90,744 | $69,273 | $20,000 |
| Loyola University Chicago | $86,662 | $51,065 | $24,567 |
| DePaul University | $78,164 | $50,012 | $23,000 |
| Illinois State University | $77,956 | $51,687 | $19,472 |
| Northern Illinois University | $76,373 | $51,137 | $21,500 |
| Bradley University | $76,255 | $48,663 | $24,017 |
| Elmhurst University | $72,286 | $40,074 | $18,750 |
| University of Illinois Chicago | $71,293 | $42,782 | $17,377 |
| North Central College | $71,123 | $45,464 | $20,484 |
| Benedictine University | $70,129 | $44,417 | $20,201 |
The 10 highest of 20 Illinois programs, ordered by one federal measure (median earnings four years after graduating), not a ranking of program quality. Only programs with at least 30 graduates in the earnings cohort are listed.
Every Marketing program in Illinois. Compare Marketing programs and share the result
What the new federal loan limits mean for this graduate program
For loans first disbursed on or after 1 July 2026, new graduate borrowers can take at most $20,500 a year and $100,000 in total in federal loans, or $50,000 and $200,000 in programs the Department treats as professional (Federal Student Aid, May 2026). University of Illinois Urbana-Champaign's master's graduates in Marketing borrowed a median $25,486 under the old rules. Which graduate programs' typical debt is over the new caps.
Questions about Marketing at University of Illinois Urbana-Champaign
- How much do University of Illinois Urbana-Champaign Marketing graduates earn?
- University of Illinois Urbana-Champaign's bachelor's graduates in Marketing earned a median $90,744 four years after graduating, 31% above the $69,303 national median for the same program (2017-19 graduates, measured 2022-23, College Scorecard). One year after graduating, a later class (2018-20 graduates, measured 2020-21) earned a median $69,273; the two figures describe different graduates, not one class's growth. Graduates who borrowed took out a median $20,000 in federal loans at this college (about $212 a month on a 10-year plan).
- How much student debt do University of Illinois Urbana-Champaign Marketing graduates have?
- University of Illinois Urbana-Champaign's bachelor's graduates in Marketing who borrowed took out a median $20,000 in federal loans at University of Illinois Urbana-Champaign, about $212 a month on a standard 10-year plan (graduates of 2018-19 and 2019-20, College Scorecard). Neither figure includes Parent PLUS loans, private loans or accrued interest. The two differ most for transfer students and for degree-completion programs such as RN-to-BSN.
- How does University of Illinois Urbana-Champaign's Marketing program compare with others in Illinois?
- Across the 20 Illinois bachelor's programs in Marketing with a federal earnings figure, the typical program's graduates earned $69,570; University of Illinois Urbana-Champaign's $90,744 is 30% above that.
Keep going
- University of Illinois Urbana-Champaign: cost, admissions and every program
- Marketing major guide: what it pays nationally
- Same degree, different paycheck: how much the college matters
- What does Marketing pay at other colleges?
Jobs Marketing graduates often go into
- Marketing managers: pay in Illinois
- Market research analysts and marketing specialists: pay in Illinois
From the Marketingmajor guide. Graduates spread across many jobs; these pay figures are for everyone in the job, not for this program's graduates.
Other programs at University of Illinois Urbana-Champaign with graduate earnings
- Animal Science
- Food Science
- Conservation Science
- Communications
- Journalism
- Computer Science
- Education
- Aerospace Engineering
- Agricultural Engineering
- Chemical Engineering
- Civil Engineering
- Computer Engineering
- Electrical Engineering
- Materials Engineering
- Mechanical Engineering
- Systems Engineering
- Industrial Engineering
- English & Literature
- Library and Information Science
- Mathematics
- Statistics
- Chemistry
- Physics
- Social Work
- Anthropology
- Economics
- Political Science
- Sociology
- Theater Arts
- Music
- Health Sciences
- Public Health
- Business Administration
- Accounting
- Finance
- Human Resource Management
- Information Systems
- History
Median earnings of graduates who received federal student aid, worked, and were not enrolled in school; debt is the median federal loans borrowed at this college by graduates who borrowed (Direct Subsidized, Unsubsidized and Grad PLUS; not Parent PLUS, private loans or interest). Programs with too few graduates are suppressed by the Department of Education. Earnings reflect who enrolls, where graduates live and the jobs they take, as well as the program itself. Download every program (CSV).
Data sources & methodology
Figures on this page come from the Department of Education's College Scorecard field-of-study file, matched to University of Illinois Urbana-Champaign by its federal UNITID.
Sources used across this page
Not every source informs every figure. Each data point draws on the source appropriate to it see the relevant section and the data dictionary for field-level provenance.
Program-level median earnings one and four years after completing, and median federal loan debt at completion, by institution, 4-digit CIP field and credential level.
College Scorecard, Field of Study data documentation
How the field-of-study cohorts are built, which graduates are counted, and how small cells are suppressed and perturbed for privacy.
Where a value is unavailable it is shown as unavailable, never as 0, free, or a negative judgment. Always confirm final details with the institution before applying.
Suggested citation
CampusPin. (10 June 2026). University of Illinois Urbana-Champaign Marketing: graduate earnings and debt. Retrieved from https://campuspin.com/schools/university-of-illinois-urbana-champaign/programs/marketing