Marketing · Alabama

Marketing colleges in Alabama

CampusPin lists 49 U.S. colleges in Alabama that offer Marketing programs. Compare tuition, acceptance rate, and enrollment in the table below, every figure links back to the institution's official IPEDS data.

Marketing majors learn how to identify, reach, and convert customers, combining strategy, consumer behavior, digital channels, brand management, and analytics.

Schools in Alabama that offer Marketing

Marketing programs in Alabama: by the numbers

A quick comparison of the 49 schools listed above, drawn from each institution's published IPEDS data.

Schools listed

49

Public / private

36 / 13

Universities / 2-year

27 / 22

Cities represented

32

In-state tuition range

$4,032–$38,144

Median in-state tuition

$9,676

Lowest published in-state tuition

Gadsden State Community College

$4,032

Most selective

Tuskegee University

31% acceptance

Largest by enrollment

The University of Alabama

38,510 students

Figures reflect the schools currently listed and each institution's most recent reported data. Verify current tuition and admissions details with the school before applying.

What you'll study in a Marketing program

  • Marketing principles and the 4 Ps
  • Consumer behavior and decision-making
  • Digital marketing (SEO, paid search, paid social, email)
  • Marketing research and analytics
  • Brand management and positioning
  • Advertising and integrated communications
  • Sales fundamentals
  • Marketing strategy capstone

Where a Marketing degree can lead

  • Marketing Coordinator
  • Brand Manager
  • Digital Marketing Manager
  • Marketing Analyst
  • Product Marketing Manager
  • Account Executive

Typical pay: $54,000–$78,000 early-career (BLS marketing specialist median $74,680)

A Marketing major covers consumer behavior, marketing research, digital marketing, brand management, advertising, sales, marketing analytics, and channel strategy. Modern programs lean heavily into digital and analytics, search marketing, paid social, content marketing, marketing automation, and data-driven decision-making. Marketing pairs well with double majors in Communications, Computer Science (for marketing analytics), or Psychology (for consumer behavior).

Marketing in other states

Other majors in Alabama

Find more Marketing schools

Use CampusPin's filter-first search to narrow 49+ Marketing programs in Alabama by tuition, school size, acceptance rate, and campus setting.

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